CLIENT
MFD by Marisa Forstyk
VISION
Marisa Forstyk is a paid media and performance marketing expert, and her brand identity needed to embody the effortless expertise she brings to her clients. We developed a dynamic logo system paired with a warm, inviting color palette to create a confident, energetic brand presence that resonates with both current and prospective clients.
Rather than relying on a single mark, we developed a flexible identity system for MFD. The logo collection leans into an organic and archival feel — creating a personal, artistic, yet professional experience. The outlined serif logo feels architectural, while the handwritten script introduces a human, expressive counterpoint, adding warmth, intuition, and creative confidence. Together, they balance precision with personality.
RESULTS
The identity was designed to feel both refined and approachable, balancing thoughtful typography with expressive details. Each logo serves a purpose within the larger system, creating a cohesive yet versatile brand that feels distinctly personal, creative, and full of character.
CREDITS
Brand Photography by Al Steinker