client
Stay Golden Collection
vision
For the new chapter of Stay Golden Collection, we created an old-world yet polished aesthetic that feels collected, not stuffy. Think Ralph Lauren’s fun daughter: classic at its core, with a playful point of view.
SGC's Founder, Anna Hardy, had a vision for her new era - a collection of marks and patterns that felt lively and art-forward, drawing people in to shop the new e-comm website. Neutrals paired with blue tones (plus an unexpected, artful green) create a world that feels refined but approachable.
The visual language balances classic references with a modern approach. Polished without feeling precious, and elevated without ever becoming too serious. Thoughtful typography, playful yet elevated patterns, and tactile details create a sense of depth, giving the brand the feeling of something gathered over time rather than overly designed.
RESULTS
The result is a brand identity that feels put-together, confident, and full of little moments that invite a second look.
CREDITS
Brand Photography by Natalie Folchi